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If Deion Sanders has his way, his Colorado Buffaloes are going all the way to a national championship. Regardless of how the Buffaloes do in the 2023 NCAA college football season, Coach Prime has already brought attention, accolades and hype to the Buffaloes. 

It's safe to say the Colorado Buffaloes are the team of the 2023 NCAA college football season. Judging by how quickly Buffs merch and gear is flying off the (digital) shelves, it's time to jump on the bandwagon.


The best Colorado Buffaloes merch and gear

The Coach Prime era in Colorado is nothing if not dramatic. After spending three seasons at the helm of Jackson State's football program, finishing his third season with a 12-1 record, the Colorado Buffaloes announced in December 2022 that Sanders would take over the Buffaloes' football program. Sanders assured fans he would turn around the school's program after the team finished 1-11 last season.

Since then Sanders has ruffled feathers, replacing 86 new players, 70 of whom were on scholarship, while offering his tough love coaching style without apology.  Game after game of the 2023 NCAA college football season, Sanders is turning naysayers into fans -- and he's only just begun.

Our favorite Colorado Buffaloes fan gear: Nike Pegasus 40


The only thing hotter than the Buffaloes this season is the Nike NFL Colorado Buffaloes Pegasus 40, this season's annual Nike NFL drop. The Pegasus 40 is a responsive, gender-neutral, responsive shoe that offers maximum support in the sensitive areas of the foot --namely the toe and the arch.

Whether you're adding miles to your morning run, or cheering the Buffs on at Folsom Field, this shoe gives fans an opportunity to rep their team in style (and comfort). 

Why we like the Nike NFL Pegasus 40:

  • We like the stylish shoe, an alternative to a typical team jersey or hoodie.
  • Pegasus 40 is a comfortable shoe, which offers support where we need it most.
  • The Buffaloes clean, cool team colors look good on this shoe.
$140 at Nike

Coolest Colorado Buffaloes fan gear: Blenders x Prime 21 Sunglasses


Leading up to the Buffaloes' NCAA college football Week 3 matchup against rival Colorado State, State's head coach Jay Norvell went to great lengths to throw shade at Coach Prime's shades -- criticizing Sanders for not removing his sunglasses and hat during press interviews. Never one to miss a marketing moment, Prime was actually wearing the sunglasses because they're part of his partnership with Blenders eyewear. In the wake of Norvell's comments, sales of Blenders x Prime 21 sunglasses went through the roof.  Prime gifted each team member a pair. Now you can be a part of Team Prime with your own pair, too.

Sanders' Blenders collab features scratch-resistant polarized lenses that filter bright, reflective light and reduce glare during outdoor activities. These unisex frames come in a wide variety of colors, each more stylish than the next.

Blenders Prime 21 sells for $67 and is now available for pre-order at Blenders.

What we like about Blenders Prime 21 sunglasses:

  • These sunglasses feature 100% UV protection
  • The frames are scratch resistant.
  • The frames pay homage to Coach Prime, with his catch phrases "We coming" and "Prime" featured on the temple.
  • The lenses are mirrored.
$67 at Blenders

Must-have hoodie: '47 Brand Colorado Buffaloes Imprint Hoodie

'47 Brand

If you're new to '47 Brand, allow us to introduce one of our favorite fan gear brands. Offering high-quality materials with updated takes on vintage-inspired fan gear, the brand delivers must-have gear over and over.  This Colorado Buffaloes logo hoodie is one of our favorite Buffaloes hoodies of the season. It's well-made and midweight, perfect for fall's cooler temps and cheering on the coolest team in college football this season.

Why we like '47 Brand Colorado Buffaloes hoodie:

  • This hoodie is made from midweight fleece, which means we can wear it as the temps cool and the season heats up.
  • We like the bold team graphics and the quality of the materials.
$75 at '47 Brand

Coach Prime gear: Colorado Buffaloes Nike "We Coming" T-Shirt


It's hard to remember "LBP" -- that's life before Coach Prime. The former NFL and MLB star burst onto the college football scene, disrupting two college football programs, highlighting the (often overlooked) talent at HBCUs, ruffling feathers, all while chalking up wins. The Coach Prime bandwagon is filled with meme-able quotes.  

Sanders told the world "we coming" when he left Jackson State for Colorado in December, 2022. Just one of many memorable Coach Prime catch phrases, Nike's captured a moment in time with this T-shirt. We're here for it.

Why we like the Nike "We Coming" T-Shirt:

  • We like the lightweight tee for warmer game days.
  • Coach Prime is the most interesting person in college football right now -- his quotes are indelible. 
  • Nike makes quality T-shirts.
$35 at Fanatics

Tailgate in style: Colorado Buffaloes Quad Chair


Showing up for the Buffaloes doesn't stop at jerseys and tees. Why not tailgate in style with a Buffaloes branded quad chair. Currently on sale, this Colorado Buffaloes portable chair is now $39 (reduced from $52). 

This durable, foldable chair features two arm rests, mesh pockets for water and bold screen print graphics on the back and front.

Why we like the Colorado Buffaloes Quad Chair:

  • This durable chair comes with a carrying case and shoulder strap.
  • Quad chairs are perfect for tailgate parties, watching kids' sports, camping and backyard BBQs.
  • We like the sale price.
$39 at Fanatics

Fan gear for pets: Colorado Buffaloes dog collar


We'd hate to leave our must trusted companion out of the fun so we're pressing "add to cart" on this Colorado Buffaloes dog collar

Why we like the Colorado Buffaloes dog collar:

  • This dog collar features an easy-on-and-off clip.
  • This dog collar lets your dog rep your favorite team, too.
$13 at Amazon

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